- Why did everyone start to hate the Russians if the U.S. did the same thing in Afghanistan, Iraq?
- What needs to be corrected in the management of Russia first?
- Why did Blaise Pascal become a religious man at the end of his life?
- How do I know if a guy likes you?
- When they say "one generation", how many do they mean?
That's what it was created for.
Another issue is that now advertising has started to work in such a way that sometimes it has the opposite effect.
Consumers were tortured. Everywhere she follows us, stalks us, shouts and whispers.
Therefore, the term banner blindness appeared. We are used to having an ad block in certain places, on frequently visited sites, and we don't look in this direction.
I (maybe not a good example, because this is prof.deformity), I manage not to see the signs either. I have no idea what shops there are on my street and nearby… I found out this when my friends repeatedly named certain stores as landmarks.
I clean my mailbox without reading the headers…
But, at the same time, it is convenient for me that when I search for something specific, the offers themselves find me and I just have to compare them.
Also, now, when the topic of tolerance, different groups of the population, has become full at every turn, advertising is becoming a minefield. Everyone is looking for hidden meanings, and when they find them, they start throwing spears.
This makes it increasingly difficult to work with it.
I would also like to highlight the fact that advertising is the tip of the iceberg. Its function is not to sell, but to attract attention, to convey a message. A sale will be made if the strategy is well thought out and the sales funnel is well developed.
I might be interested in shampoo if I see gorgeous curls in an ad. But if the devil breaks a leg on the seller's site, reviews are below average, and the consultant cannot clearly answer questions… So I will wash with a different shampoo).
So, don't overestimate it. Brand recognition, interest in the product, and even the desire to possess advertising can cause. But the final decision, most often, depends on the service, packaging (in a broad sense). Impulsive purchases are becoming rare.
Everything is relative.
Advertisement. Its submission. Impact on the consumer. Actions (purchases) of the consumer.
If the ad matches people's needs and it appears at the right time and place, then its effect will be obvious, for example: you decided to buy a new iPhone 14, 15 or 21. You monitor information about it. Further, this information catches up with you, and now it is ahead of you (2021). It is not difficult for the seller to give you the right content-a hook in the right place and at the right time when you became a prey, went to the site and bought. Click-reaction is all that sellers ' activity is currently focused on.
Of course, it does. We can rarely explain exactly how – but this is an absolute proven fact, which is difficult to argue with. At the same time, it is natural that the vast majority of people will claim that they make a choice absolutely independently.
Yes, the ad works. But this is like fishing, you can try a thousand methods, but the first one will bite you. Just like in advertising.
Different advertising methods, tools, etc., changes almost every day. Marketers are psychologists, analysts, and other combinations. They look at a person's behavioral factors, analyze their actions, and predict what will work tomorrow.
The ad works and will continue to work for a long time.
Of course, it does. I won't go out and buy something I don't need, but if I choose a product that I need, but that I've never bought before, I'd rather give preference to the “familiar”one. The product I heard about in the ad is familiar in this case.
Recently, such a phrase sounded: “Many people confuse the target in Instagram/Facebook with signs of fate.” When you are sitting and thinking about buying this vacuum cleaner or not, and you are suddenly shown an ad for a cool vacuum cleaner, and you are a superstitious person who does not understand the mechanisms of advertising, you can easily take a well-configured target as a sign from above and buy this vacuum cleaner.
If without winged expressions, then yes, of course, a product that is well advertised is more likely to be bought than one that is worse advertised. This can be called the influence on a person's choice:)
But of course! When a new product is released, then in my head: “Oh, something new!”, but if in half a year there is an advertisement for the same product (or even in a year from each iron), then in my head:”Yes, things are bad for them, you can see the product is so-so. It's a good thing I didn't buy it.”
Of course it works!
However, not as planned. If I have seen something several times, I will almost never buy this product or service. Just because I understand that you don't need to advertise a good item with an adequate price tag. I.e., something that is advertised either worse than the average analog on the market, or overpriced.
Of course, it depends on the person, and specifically-on their passion and type of activity. I, as a person who does not watch TV and uses the Internet with “adblock”, still feel the influence of advertising. In the pre-last season of South Park, this theme was ridiculed there. The bottom line is that advertising literally seeps through all possible holes. If you install an ad blocker , you will read the same ad in the news feed, under the pretext of a “life hack”. So something like this. Advertising does not apply only to those people who live outside of society and make fire with a stick.