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Instagram itself doesn't pay anyone. But in turn, the social network is a cool advertising platform. And lucky ads, subscriptions, the number of views of stories, and other low-quality ratings are just a metric and show how acceptable this account is for advertising purposes. For this purpose, there is an analysis of the CA audience of the account, and other work of the marketing department. If the account holder uses his popularity to earn money on advertising, he is paid for a certain post, advertising can be hidden, for example, there can be a photo where the subject is dressed in a certain brand, or open, a post/video/story ordered by the advertiser.
Also recently, Instagram introduced the concept of “sponsored publication”, which is generally the same as described above, but is a more legal way to advertise something in insta, which Facebook of course has its own %
Something like that