2 Answers

  1. It seems to me that mass culture is a process of absorption and processing by the world's largest economies of weaker, developing economies. Mass culture is based on the absence of culture as such, and false consumption mechanisms are imposed in the place of culture, the purpose of which is to take away production resources and time and replace them with so-called equivalents of happiness, given out as desired. The goal of mass culture is to make people slaves who obey a single center, depriving a person of the ability to adequately assess the situation. Beware of mass culture, do not forget that even the “basic values” imposed on you from childhood are often false! Learn to think as flexibly as possible, evaluate any facts from different points of view, and most importantly, let the “living mind” awaken in your head, which will constantly tell you: improve your life, learn everything new, do not accept anything! on faith, learn to find beauty in the simple and not in the complex, in the affordable and not in the super-expensive, constantly change, do not get hung up on imaginary comfort, do not burn your life for small things!

  2. Mass culture — a culture adapted to the tastes of the broad masses of people, technically replicated in the form of multiple copies and distributed using modern communication technologies. The emergence and development of mass culture is associated with the rapid development of mass communication media that can have a powerful impact on the audience. In mass communication, there are usually three components::

    mass media (newspapers, magazines, radio stations, television, Internet blogs, etc. — – replicate information, have a regular impact on the audience, and are aimed at certain groups of people;

    mass media (advertising, fashion, cinema, mass literature) – do not always regularly affect the audience, are focused on the average consumer;

    technical means of communication (Internet, telephone) — determine the possibility of direct communication between a person and a person and can serve to transmit personal information.

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