8 Answers

  1. I'll use my own work as a graphic designer and web designer as an example.

    The main idea, for example, for a site is the customer's task and TOR, because they contain a problem that needs to be solved. And the visual component of this problem is the second part, and the first is the application of your knowledge to solve problems related to designing the site structure.

    The main sites for finding ideas and references are Behance, Dribbble, Artstation, Deviantart, and Pinterest. Behance is the leader in this case, as you can find detailed cases on it that describe all the elements and pages of the project. The Dribbble format is more suitable for finding conceptual solutions and techniques. But for the most part, these are all visual components that can be applied to the structure.

    Artstation is a professional platform for CG artists and 3D modelers. They may not show projects as extensively as on Behance, but if you look narrowly at the field of Art and 3D, there are much more projects there.

    Deviantart is good if you set up your search filters correctly. There are a lot of novice artists on the portal, so there are a lot of low-level works. But there is a plus that you can view the works of other authors, which are not available anywhere else except on this portal.

    Pinterest is useful when you need to find something quickly and there is no time to visit each of the above-mentioned sites.

    If we talk about large projects, such as Yandex Q, there are UX analytics, focus group surveys, usability tests, metrics, and reports from top companies on user behavior.

    If we consider working in a team, then large companies have a full-time UX analyst who collects data on user behavior. After that, it informs the UX designer about funnels and puts forward hypotheses to improve the UX structure of the site.

    There are many methodologies for obtaining data and each one works depending on the stage of the project.

    One of the most effective methods for starting a project is to conduct a focus group survey. This is a face-to-face testing of the target audience. The survey can be conducted at the prototype or design layout stage, which simplifies the team's work.

    Usability tests allow you to track the user's eye movements when interacting with a site or app. For such testing, you need special equipment — an IT tracker. It monitors the movement of the subject's pupil and the analyst can see where the user is looking on his screen. This allows you to understand the layout's “dead zones” that the user can't see.

    Yandex. Metrica already works on the current site. To do this, set goals for clicks, clicks, scrolling, and so on. Yandex. Metrica has more coverage than a focus group, as it takes into account all users logged in to the site. But in any case, there is an error.

    In the global plan of gaining experience about user behavior, there are reports from large companies: Google, IBM, and so on. They provide a general understanding of improvements to the UX structure of websites and applications for different business sectors.

    Regarding your interest in industrial design.

    Industrial designers are specialists who design almost all the objects around us. Industrial design itself includes a lot of areas: from subject matter to transport design.

    Often, we don't even think about the fact that the item we use every day has been developed for several years. One of my friends prom. the designer said that a set of cutlery (spoon, fork, knife, etc.) is developed during the year. The concept, ergonomics are being thought out, and you also need to lay out a style that will be relevant in a year.

    It's the same situation with toothbrushes. At the St. Petersburg Academy of Art and Industry named after V. I. Shishkin. Stieglitz students are given a whole semester to develop a toothbrush. And in this academy, students of industrial design develop the design of pasta products. This is called food-design, but it is also a division of industrial design.

    I talked to a teacher of the academy, in my podcast, on the topic of modern industrial design, I will leave an entry at the end of the answer. Sergey Petrovich Khelmyanov explained in some detail the trends and influences of fashion on the development of design. We discussed transport design, even Elon Musk's Cybertrack project.

    If you go through the podcast attached below on Yandex Music, you can find several more interesting issues with industrial designers in the album with issues. Eg,Raphael Fahretdinov, who develops enclosures for smart home systems and a simcard vending machine. There is also an issue dedicated specifically to transport design, in which I communicate withBy George Varodi. At the time of recording the release, George worked in Audi, and now he has changed his field and works in one of the leading game studios.

    If you are interested in learning about industrial design from the original source, go to the podcast.

  2. Hello.
    There is a set of academic knowledge (basics) that helps you understand how a design should look right (composition, typography, coloristics).
    There are works by other designers on the same behance that can serve as inspiration. Using the best of different works, you can find your own unique solution.
    For industrial design, there are requirements for orgonometry, the physical properties of the object to be developed.

    Initially, there is a technical task and you start from it. What functionality the item should have, what similar items already exist, what you like about them, and what you don't like about them. So that you can improve and so on.

    Japanese people are very creative in the field of industrial design.
    Check out my article about the Japanese school of design https://des-life.ru/japanese-school-of-design/

  3. Without basic design knowledge, ideas and inspiration won't help much. Plus, be in the flow of time, innovation, attend exhibitions, follow trends and professionals, and observe nature.

    Then there are ideas and inspiration.

    Well, they are different for each project.

  4. I am engaged in the development of mass-produced products.

    Furniture, interior items, front fittings, packaging.

    Where does the idea come from? From personal subjective experience, from the whole abundance of images that you feed yourself. The process of enriching your inner world is continuous and not tied to a specific task. But even specific tasks did not cancel the study of existing solutions. In the course of development, you always find something to start from: well-known brands, unknown brands, avant-garde.

    It's like weaving a web. First you look for something to attach to, then crosshairs appear and gradually adding a lot of small details, the final image emerges. But this is not the end of the job, this is the very beginning. The concept will be reworked dozens of times before nevo will be able to literally make something worthwhile.

    But such naked creativity is an almost unrealistic scenario. When working with large-scale production, the development task will most likely already be clearly defined in the list of product requirements, and there will be no freedom in design development. But the task will also be easier, you will not have to invent much how it should all look.

    Successful industrial design is about simplicity, versatility, and accessibility.

    Industrial design, as a type of activity, includes various disciplines that are not related to design in our classical sense.

    The visual and aesthetic component is far from the only one, and often not even the main one.

    The tasks that need to be solved in the development of a single product unit must be met by several parties at once:

    • End Customer;

    • Wholesale buyer;

    • Seller;

    • Carrier;

    • Manufacturer;

    Moreover, each of the described sides has its own internal contradictions.

    It is necessary to guess the desires of the target audience and find something in between the interests of other participants in the sales process.

    Therefore, it is necessary to understand at least a little bit about everything.

    And a little deeper in marketing, in analytics, in psychology, in engineering, in art, in anthropometry and much more.

  5. Plenty of reading experience. Be aware of the topic and be constantly interested in it. Live it. Feed her. And to feel that it is yours. The only difference between a successful designer and a loser is the number of attempts to implement an idea.

  6. No matter how banal it sounds, but ideas for design are primarily born of the general socio-cultural level of the designer. Therefore, it is important to constantly expand your horizons, increase your visibility in various areas of design (not just the industrial one that interests you). Traveling through cities-countries and beautiful landscapes-also helps. 🙂

    As for industrial design. Of course, it is best to get a basic education in this field. This will be a good foundation. It is difficult for self-taught people, they do not have a foundation to rely on, their knowledge is fragmentary, plus they have impostor syndrome. And any courses are good when you have the right database. I speak like a self-taught person 🙂

    It is better to choose classical universities with a history. In the field of industrial design, the most famous are MGHPA, Bauman Moscow State Technical University (Moscow), Polytech (SPbPU) and the Stieglitz Academy of Art and Industry in St. Petersburg, and USAHU in Yekaterinburg.

    I'm not sure that you need to take any of the best and most advanced online courses to start. They are better left for later. First, it is important for the industrial designer to have direct student-teacher communication. Moreover, in industrial design, everything is associated with human convenience, which means a lot of tactile information that the teacher will better convey live. Sometimes you need to feel it for yourself in order to understand how it is better and more convenient.

    See the works and get inspired by famous designers: Viktor Papanek, Karim Rashid, etc. I think you already know better than I do. Well, Yandex to help.

    Books, of course. As a rule, everything is terribly expensive by design… But you can dig around and find scans in the depths of the Internet. I once came across the book “Human Dimension and Interior Space” by Julius Pan. I write in English, because it was the scan of the original that I saw. I was surprised how much information there is on anthropometry, furniture ergonomics, and useful technical information.

    Whatever path you choose in your training, I sincerely wish you to become the best industrial designer!

  7. on the example of playing the guitar. The brain is plastic. Depending on the activity, specific networks of cortical neurons are activated. And for example, if you picked up a guitar just now, a minute ago,you can't “compose” a melody, first you need to play something from the old one. Then the immersion begins, the brain is able to “compose” some next note, “offer” it to you, and you draw it yourself-that is, there is a certain observing department of the brain, directing, rational, it plans, creates a plan, criticizes, and there is an intuitive sector that looks for random variations from the worked-out memory material. Similarly, in any other type of activity: you need to work out ready-made old material and listen to your intuition, if you have positive emotions about what you are doing, intuition, insight, creative breakthrough are provided. You need to take ready-made samples and look at them through the eyes of the authors, to understand where the line between a simple observer and a professional is hidden. And the idea will come by itself, it is not planned, it is born unexpectedly, as an extrapolation of mental effort.

  8. For some reason, in my mind, there is no industrial design.

    There is a design engineer, there is an architect. They are primarily guided by calculations. Yes, they say that an ugly plane will not fly. But this is not about the design and coloring, but about the aesthetics of the form. Where possible, it (aesthetics) will be tried on and applied.

    And they will try it on in accordance with the tastes of the engineer and the traditions of a particular design bureau.

    Perhaps the staff of the bureau will also include a designer, i.e. a designer “sharpened”, including on the perception of the product by the audience. An important factor for a designer is the so-called “full view”. For the most part, everything has already been done and applied by someone and once. Question of the moment: can this now be applied here? Materials and construction will allow?

    And what a particular specialist (including a designer) has grown (“seen”) his author's handwriting on is a personal question for everyone. What will serve as the “object of inspiration” for a new idea? Maybe someone's mistake, or maybe someone's success. You need to watch both the good and the bad. Watch and see. Analyse. Apply ideas from one area to another.

    If my memory serves me right, art historians consider style only that which has been developed not only in sculpture, graphics and painting, but also necessarily in architecture. And everything else is “momentary” – currents and directions. I want to make a house in the style of my favorite “hippie”… But there are no design features for the architect. Just the color and the idea. Finishing. Decor. Whereas we always recognize a Gothic structure, for example, by the contrafors. Which can also be used in non-Gothic projects…

    So what will be primary for the “industrial designer”? Be a designer who knows all the calculations and features of the technology, or a decorator who can offer a new look at a proven and calculated form?

    This is where the designer is born. At the intersection of functionality and aesthetics. Where do you start? With aesthetics, then to plunge into the abyss of technology, or with technology, then to try on aesthetics?

    Here are the ways: first technical education, and then creative, or creative, and then technical?

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