5 Answers

  1. The question suggests that there are designer bottles and non-designer bottles, and there is some difference between them. I refuse to understand what it is, because for any bottle the label is drawn by the designer. It seems to me that by “designer” bottles are meant, on which the labels are drawn beautifully. When I buy milk, I look not at the label, but at the shelf life, and the shorter the shelf life, the more willing I am to buy milk. I'm willing to pay extra for it, because it tastes like milk. Apparently, manufacturers who make milk with a short shelf life are trying to make the most beautiful labels so that people pay attention to them, because if they don't buy it quickly, they will have to pour it out.

  2. People aren't idiots, people are just like that. Your question applies only to those who can afford to buy expensive milk and feel “better off”. And marketers use it well. Go to “Auchan” and look at the place of production of branded butter and own brand � “Auchana” (“Our family” or whatever it is called) — in some cases it will be the same factory in some Kostroma region.�

    In marketing, there is such a thing as added value — it is usually drawn by a designer and written by a copywriter. At the university, we liked to give the example of cornflakes. By themselves, they cost a couple of kopecks, they are the same for each brand, but they are always sold for 2000-3000% more expensive than the cost price. Because marketers at some point managed to convince humanity that a) cornflakes are healthy and b) we don't have time to prepare a full breakfast. This is how everything works: from water bottles (the main consumption of the manufacturer is the bottle itself) and eco-products-to, in particular, milk.

  3. For the fact that a person wants to buy a product that is more aesthetic, refined and beautiful than a simple, uncomplicated one, a person can be forgiven. We have feelings, sensations, and everyone wants it to be pleasant, calm and comfortable. This, in fact, is what the modern market works for: to attract a buyer primarily through the sphere of aesthetics (fashion, design).

    If we turn, for example, to Kant, he has the following division: pleasant, good (a) good; b) useful) and beautiful. The appearance of a designer bottle essentially refers to the sphere of pleasant, when a person likes, through the senses, this bottle: its size, color, how it feels. That's why they buy it.

    But this is the lowest, conditioned level of perception of the beautiful. If we choose a milk carton because it keeps the temperature of the liquid inside, holds a sufficient amount of volume, then such a package is good, because it performs its functions 100%.

    Well, I will refrain from talking about milk as a sphere of beauty.:)

  4. If the milk label is made by a crooked schoolboy, then the product manufacturers are stupid freaks trying to save even in small things. In addition, they clearly don't care how recognizable and memorable their product is, so we can hardly expect that these citizens will invest in production normally and produce something of high quality. If the label design is professional, but “bad”, for a low price segment, then the milk will initially be shitty – with water (or whatever is shoved there to reduce the cost) and preservatives, so that the networks are better taken. If a more or less good product is made – then the packaging is designed for the audience that will take it. In principle, they can also pack garbage well – but this, as they say, can convince the consumer to buy anything, but only once. By the way, in the case of milk-as a rule, the most expensive – farm, with a fat content of about 6%, packed in a regular plastic bottle without any labels. It could be sold more expensive, but it has a very short shelf life.

  5. Most likely, most of the potential buyers of such milk are not idiots.�
    And when they buy such a product , they don't just buy milk. However, there are a lot of similar products, so it's not just a single brand.�
    But what do they buy?�
    If I were a marketer, I would write something similar to the phrase ” They buy a lifestyle.” And, perhaps, this vague phrase is best suited, because such purchases are motivated by a whole complex of different desires/beliefs/beliefs.
    For some, the aesthetics of the purchase are important. It is important for someone to feel richer than the “dull gray crowd”. Some people think that more expensive milk contains less chemicals and more arch-useful trace elements simply because it is more expensive.
    And so on, and so on. Of course, some people may have two or more different motives.

    If you combine this amorphous mass, then people buy themselves not only milk, but also a comfortable emotional state, which for some reason is associated with the purchased brand.�
    On the other hand, the emotional state depends on internal reasons much more strongly than on external ones… but they're not idiots anyway. They're just the sort of people who find it easier to feed (just a little) their emotional comfort in this way; and they probably don't know how to feel good without external support.

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