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Movies are most often made for a specific age audience. All trailers and ads are designed to attract the right age group. And these films reveal the problems and tasks that most people in this group have. Therefore, a person can identify with the character, and since everything often ends well in movies, the person wants to be similar.
The film cannot give a complete picture of a person with all the versatility of his character. Instead, the character takes several traits that are illustrated most vividly and expressively. From this, many qualities, whether positive or negative, are hyperbolized. That is why we want to adopt them, because on the screen we see the apotheosis of their manifestations. But we all understand that it is not always possible for even the bravest hero to act bravely, or for an honest one to act honestly. Cinema is an action game, life, unfortunately, is much more complicated, and actions cannot be permanent, since there is no pattern in them. Often in movies we are given one-dimensional images: if the hero, then the hero in everything, if the villain, then to the tip of the bones. Yes, of course, sometimes they try to balance these images with atypical qualities, but still it is significantly different from the actions of people and their characters in real life.
Because the heroes of films are often strong personalities, so determined, with a core, regardless of the quality of their actions, and young people, and not only people, sometimes want to be like a strong-willed person with an interesting fate.
Plus, often the hero experiences emotions that the viewer is experiencing at this moment and the viewer willy-nilly gets closer to him. Or experiencing what the person watching the movie would like to experience – this is also a factor of emotional rapprochement.
Then this rapprochement is transferred to behavior, imitation of the actor.