One Answer

  1. That in a culture of overproduction, human life has shifted from dealing with real things to exchanging purely ideological symbols — status or protest-is no longer important. The essence of the thing itself was replaced by the idea of this thing, the essence of work by the idea of work, real needs were replaced by fictional and cultivated ones, and myths that once pointed out to man the complex and contradictory nature of the world around him became primitive in order to create a simpler world of signs for understanding. As a result, people who thoughtlessly join this flow cease to be fully individuals, and they themselves become sets of signs and symbols.

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